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STARLING ROAD

Oct 27
Written by Jia Min Boh
Jia Min Boh
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RIZE ORTHODONTICS
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BLOOM SMILE STUDIO

Follow me on Instagram for the process, the stories, and a little peek into how we do things around here.

Brand reveal for Allée. A modern travel companion for women who go solo. This is the second brand from our Brief Encounters experiment. Same moodboard with totally different outcomes with 2 designers. We want to know — how do you feel
Brand reveal for Fallow. Durable craft for an unhurried life. 

This is the first brand from our Brief Encounters experiment. We are not revealing the designer just yet.

We wanna know how do you feel when you look at this brand? Let us know in the c
Emily and I go way back and I’ve been wanting to work with her again. I’ve always thought our design styles were pretty similar and so I wanted to do a little experiment. We started with a loose collection of images from Pexels, used ou
Another good design day creating assets for Wild Sill! Today we explored patterns and layout styles that are easily adaptable to different marketing assets. Wild Sills is a grow kit brand for urban dwellers and little explorers. We went for bright
Here’s my take on whether AI will take over my job. In this AI economy, I’m choosing to be human and sticking with it. I’m not worried that I can’t catch up. Because catch up with what? You can’t replace human emotions
I did a huge overhaul of my website, just the homepage for now. I stripped it of colour so my work can shine on its own. 

The colours of my brand can be really bright and overwhelming, so now they’re used as accents instead. I wasn’t ove

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