From "this kind of works" to a brand that actually does.
Brand Strategy · Visual Identity · Design System · Messaging · Naming Support · Packaging Design · Marketing Materials · Squarespace & Shopify design · Launch & rollout support · Creative direction ·
Brand Strategy · Visual Identity · Design System · Messaging · Naming Support · Packaging Design · Marketing Materials · Squarespace & Shopify design · Launch & rollout support · Creative direction ·
Self-serve design tools like Canva, AI, and drag-and-drop builders have made it easier than ever to create fast. A brand system gives these tools something to work with and gives your audience something to trust.
Why a brand system matters more now
These tools are brilliant, but they need direction. A brand system becomes your shortcut to staying consistent without micromanaging every decision.
you need a system to execute with AI
When everyone has access to the same templates and generators, your brand is the only thing that can't be replicated. A real system ensures you look like you, not like everyone else using the same tools.
stand out in the sea of sameness
Recognition leads to trust. And trust leads to sales. Whether you're designing in Canva, prompting AI, or handing off to your team, your brand stays aligned, intentional, and unmistakably yours.
you need a system to execute with AI
our expertise
Brand Identity
01
Your visual identity is designed as a system, not a one-off logo; every colour, type choice, and layout decision is rooted in your values, your positioning, and the people you want to attract. So you do not just look “on brand”; you feel aligned, clear, and ready to show up without second‑guessing every design decision.
Website
02
I design and build on Squarespace or Shopify with a marketing lens; clear hierarchy, intentional messaging placement, and a flow that quietly nudges the right people to take the next step. The result: a site that looks like you, works hard for you, and finally matches the level you are operating at.
Packaging
03
For product-based brands, the packaging is often the first conversation with your customer. We create packaging that is not just pretty on a shelf; it is strategic, recognisable, and built to support how you sell and grow. From labels and boxes to insert cards and tape, everything is designed to feel cohesive, considered, and ready for retail partners or direct-to-consumer.
Marketing Materials
04
Once the foundations are in place, your brand needs to move. Think launch graphics, pitch decks, PDFs, social templates, and the everyday pieces that carry your message out into the world. I design these with ROI in mind; clean hierarchy, clear calls to action, and visuals that support your marketing goals instead of getting in the way.
05
After Launch Support
Your launch is not the finish line; it is the starting point. As your offers evolve, I stay on as your head of design. You can book ongoing design days or retainers for new campaigns, product releases, and refinements, so your brand stays consistent and considered as you grow instead of slipping back into “make it work” mode.
For founders who care deeply about the work they're putting into the world ✧.*
For founders who care deeply about the work they're putting into the world ✧.*
For founders who want a cohesive brand system that drives marketing effectiveness and ROI ✧.*
For founders who want a cohesive brand system that drives marketing effectiveness and ROI ✧.*
starling road
I really appreciate her respect for my preferences so the discussion was truly 2-way and about creating a brand I desired and felt proud of!
kind words
Her experiences with many other brands also helped me think deeper about my brand name and customer experience, which were things I didn’t give much thought into at first until she prompted me.
For founders who are ready to invest in strategy before aesthetics ✧.*
For founders who are ready to invest in strategy before aesthetics ✧.*
For founders who need their visuals to work as hard as they do, across every touchpoint ✧.*
For founders who need their visuals to work as hard as they do, across every touchpoint ✧.*
Investment
Let's talk numbers.
Our projects typically start at $3700. Most clients invest between $3700–$8000, depending on the depth of strategy and number of touchpoints. Full scope, timeline, and investment are mapped out together after you complete the client application.
Not sure where you sit?
Book a free clarity call and we'll talk through what makes sense for your brand.
Brand Identity from $3700
Full brand system from strategy to final assets
Brand + Website from $8200
Identity system + Squarespace or Shopify build
Packaging / Marketing Add-ons from $800
Standalone or bolt-on to an existing brand
Your Questions, Answered
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Brand Identity runs 4–6 weeks. Brand + Website is 10–14 weeks. Timelines depend on scope and how quickly we move through feedback rounds.
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A completed questionnaire, a clarity call, and your honest input. The more you bring yourself to the process, the stronger the result. This is a collaboration, not a hand-off.
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Not quite. A standalone logo without a system won't hold up across touchpoints. If budget is a consideration, our Premade Brand Kits are a great starting point.
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Spots are updated in the bio. Typically 2–3 projects per quarter. Apply early if you have a target launch date in mind.
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Life happens. Just let me know as early as possible and we'll figure out a timeline that works for both of us.
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Every project is scoped custom. Book a clarity call and we'll figure out exactly what you need; and what you don't.
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If you know what you're building and you're ready to show up with intention, yes. If you're still figuring out your offer or audience, let's chat first and see where you're at.
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Absolutely. You'll get a brand guidelines document, templates, and a walkthrough so you (or your team) can execute confidently without second-guessing every decision.
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Yes. Most of my clients are global. As long as we can connect over Zoom and communicate clearly, location doesn't matter.
