I'm not here to make you look good. I'm here to make your brand work.
You work directly with me. Think of me as your co-founder and head of design. One designer, understanding you from the inside out to craft a brand no one can replicate.
We start by understanding who you are
Our Approach
We start with your story, your audience, and what your brand actually needs to do. That becomes the foundation for everything we design.
Strategy before aesthetics
01
Instead of presenting three half-baked ideas, we present one strong concept. This concept is fully explored, applied across touchpoints, and rooted in your strategy. This gives us room for real conversation. We refine together, make intentional tweaks, and ensure everything stays aligned.
One concept, fully realised
02
Your brand isn't just a logo. It's a design system. We give you templates, guidelines, and assets that take the guesswork out of showing up. Whether you're building a website, designing in Canva, prompting AI, or handing off to your team.
Every platform out there works better when you have a solid design system. We build yours so you can use it without second-guessing every design decision.
Built to work in your real life
03
You don’t have to handle communication with multiple people, repeating your idea again and again + following up. It’s just me, the design partner that you chose. Your temporary co-founder and head of design. I'm here to understand your world deeply, then shape a brand that feels like you and works for you.
You work directly with me
04
For founders who care deeply about the work they're putting into the world
✧.*
For founders who care deeply about the work they're putting into the world ✧.*
Hi, I am Jia and…
I love brands that feel like real people. Thoughtful details that shows their personality, honest words, and design that is not overly stimulating.
01 / I BELIEVE IN BRANDS THAT FEEL REAL
Before PassionSwirls, I spent years designing campaigns for fast-moving corporate teams. I loved it, but I also saw how easily competitors could replicate a brand that wasn't rooted in truth.
02 / I LEARNED THE HARD WAY
Always start with strategy first, before anything else. I believe the best brands are built from the inside out, with intention and clarity.
03 / I WORK DIFFERENTLY NOW
04 / I'M HERE FOR THE FOUNDERS WHO CARE
The ones who care about the work they're putting into the world. The ones who want a brand that lasts longer than a 3-second scroll.
Slow mornings. Time with my toddler. Coffee-fuelled journalling. The way small businesses pour heart into what they do — that's what fuels my work.
05 / I'M INSPIRED BY THE EVERYDAY
What it’s like to work with me
the ps difference
If I think something feels off for your brand, I will say so. Kindly, clearly, and with your bigger picture in mind. You always have the final say; it is your business after all. I trust you to know your people. You can trust me to know brand.
01 / I’LL TELL YOU THE TRUTH
This is not a quick transaction; it is an energy exchange. I do my best work with founders who show up, communicate openly, and are genuinely ready to invest in the process. Not just with money, but with time, feedback, and a willingness to be honest about what you want.
02 / I CHOOSE MY CLIENTS WITH CARE
If you like to understand the “why” behind the work, you are in the right place. I walk you through decisions, share what I am seeing, and answer every question you throw at me. A better-informed founder makes better calls, which means your brand keeps working long after our project ends.
03 / I OVERSHARE (IN THE BEST WAY)
