Where Thoughtful Design Meets Real Business Needs

At Passion Swirls, I believe branding shouldn’t feel like another overwhelming task. My mission is to make things simpler and more intentional, so you can stop second-guessing your visuals and focus on what you do best. With thoughtful, heart-led design, we’ll create a brand that feels aligned, looks polished, and does the heavy lifting.

P.S. Say goodbye to those late-night Canva tweaks.

Just Imagine.

Just Imagine.

Just Imagine. Just Imagine.

Imagine not spending hours on Canva, tweaking templates or DIY-ing a brand that still doesn’t feel quite right. Imagine investing once in a brand that actually works. One that reflects who you are, attracts the right people, and gives you space to focus on what really matters.

Picture a future where you feel confident, seen, and supported. Where you can show up proud of what you’ve built, knowing your brand reflects your heart and the quality of your work. That’s the future I’m working toward, one brand at a time.

FOR THE PASSIONATE & COURAGEOUS
WHO ARE DOING EXTRAORDINARY THINGS

Hello I am Jia,

After a health scare and a season of anxiety attacks, I realised the corporate world wasn’t it for me. It was draining, unfulfilling, and honestly, it left me feeling disconnected from who I was. So I left. And started this little studio with one goal in mind, to make branding feel less overwhelming and way more doable.

Now, as a brand designer (and a mum), I know how precious time and clarity are. You don’t have the bandwidth to keep second-guessing your visuals or DIY-ing your way through every stage of business. That’s where I come in.

the heart and hands behind Passion Swirls

I create thoughtful, strategic branding for small businesses who are ready to look the part and own their space, without the stress or guesswork. My work is rooted in intention and joy, and every brand I build is crafted to support your business and your life.

It’s just me here, running things with heart, intention, and a good cup of kopi. And if you’re ready to stop tweaking and start thriving, I’d love to work with you.

To stop second-guessing your visuals.
To show up knowing your brand has your back.
To spend more time on your craft (and real life), not Canva.

I want your brand to support your goals, reflect your values, and grow alongside the life you’re building. Whether that looks like slow mornings, big dreams, or simply more space to breathe.

What I want for you is to feel proud, confident, and clear in your business.

Let’s Get Personal

(Not that you really wanna know, but i’m gonna tell you anyway)

If I could only design for one type of brand forever, it would be:

This is too hard, why would you make me choose?!


let’s try again, who would you like to design for right now:

Dining ware, mugs, and ceramics


on a perfect day off, you will find me:

a. Lounging with a good book
b. Exploring new coffee shops
c. Binge-watching my favorite series
d. Creating just for fun

I choose all of the above with a beer

My ultimate comfort food is:

Kerupuk Udang


Favorite tool of the trade:

Illusrator & recently my business bestie, Chatgpt


The one thing I can’t start my day without:

Breakfast! Best be avo & eggs on bread, yum!


My workspace always includes:

a. A cup of warm water
b. Sticky notes everywhere
c. My furry coworker
d. Snacks & Candies

I know it’s a little underwhelming but i love water

SOMEDAY I WANT TO:


Run a branding bootcamp in Taiwan

If I weren’t running this biz, I’d be:

a. A travel blogger
b. A full-time foodie
c. A wellness coach
d. Living on a beach somewhere

but the thought of getting sand everywhere is :(

I am always listening to:

Super Junior & Hospital Playlist


Thinking about
running your own business?

Explore insights and tips for new and seasoned entrepreneurs alike.

Up close and personal: unfiltered personal stories

Insights, experiences, and unfiltered tales from my journey as a solopreneur.

Obviously, motherhood has changed how I’m shaping my business, but I’m not complaining—it’s been a beautiful evolution.

currently working on

01/ More tips on balancing work and motherhood
(because being a mom and running a business is no small feat!)

02/ Baby-friendly food ideas for a picky toddler
(Toddler-approved recipes, anyone?)

Thinking of sharing my favorite go-to recipes—let me know if you’d love to see them!

Here’s a Little Treat Just for You!

I’m so grateful you took the time to explore my journey. Whether you’re a fellow solopreneur, a creative spirit, or someone curious about building a brand that truly resonates, I’m thrilled to connect with you.

To help you on your way, I’m offering a Complimentary Brand Audit, because clarity and confidence in your brand are priceless. No strings attached, just actionable insights to help your business thrive.

Let’s turn your passion into purpose. Click here to sign up!

And hey, my inbox is always open, feel free to reach out or just drop by for a casual chat on Instagram! I’d love to hear from you.

she brought out so much emotions in me that I was crying in this photo

Thank you for staying till the end

huge huge thank you to @supercolerolls for the amazing photos ♡

with lots of love, Jia