The Breadwinners

Redefining Modern

Work & Motherhood

Editorial / Warm / Conversational / Community-Focused

Editorial brand identity design for The Breadwinners, a platform redefining work and motherhood for a new generation.
The Breadwinners brand logo with editorial serif typography and handwritten script detail.
Campaign poster design for The Breadwinners Dinner event, blending editorial typography with modern lifestyle branding.
The Breadwinners Dinner event styling with branded menu design, affirmation card, and custom place setting for working mothers community.
Premium brand detail for The Breadwinners featuring a custom monogram wax seal on textured paper.

The Breadwinners is a community-driven platform spotlighting ambitious mothers who are reshaping how work and family coexist.

Podcast cover design for The Breadwinners featuring editorial typography and imagery representing modern working motherhood.
Social media quote design created for The Breadwinners podcast, featuring leadership insights on working motherhood.

Founder’s Vision

Alexis Contos, founder of The Breadwinners, set out to reclaim "breadwinner" as more than a paycheck — celebrating mothers who are cultural leaders, systemic change-makers, and architects of new family models.

Comprehensive brand identity and digital design system developed for The Breadwinners, a community supporting ambitious working mothers.

brand experience

A bold, editorial brand experience that honours ambitious mothers as cultural leaders; pairing rich, joyful colour with grounded storytelling to celebrate integrated living over the old career‑versus‑family narrative.

Brand art direction for The Breadwinners featuring podcast studio styling, warm interiors, and emotive lifestyle imagery for a working mothers community.
Hand-drawn BW submark logo designed for The Breadwinners, a community supporting ambitious working mothers.
Primary logo design for The Breadwinners featuring a BW monogram and script typography in coral on blush background.
Podcast branding slide design for The Breadwinners featuring bold typography, vibrant brand patterns, and imagery of a recorded interview session.

The Recipe

Bold neon yellows and reds anchor the brand in unapologetic energy, while softer neutrals and muted tones create breathing room — mirroring the duality of motherhood itself: loud and grounded, strong and soft, all at once.

Pairing modern editorial typography with classic serif details signals a premium, invite-only experience, while organic film-grain photography and oversized hand-drawn initials bring an artsy, human touch that refuses to be overly polished or performative.

Website hero and brand messaging design for The Breadwinners, featuring bold typography and community-focused language for modern working mothers.
Event branding and dinner invitation design for The Breadwinners, featuring a styled cocktail setting and printed event collateral.
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