Rooted in strategy. Built with heart.
Branding That Feels Like You & Works for You
Grounded in strategy, shaped by story, and designed to help you show up proud, clear, and confident.
I know you're good
at what you do.
Like, really really good.
But every time you look at your brand, something still feels off.
Maybe it’s the gap between what you say your brand is and how it shows up online. And I know, you're tired of spending hours on Canva trying to design that IG post, all while juggling everything else.
You’ve evolved, but your brand hasn’t caught up yet. Let’s fix that with a brand that makes the right people pause and say: “Yes. This is exactly who I’ve been looking for.”
You’re not behind. You’re just ready for your outside to match the inside.
To the passionate & courageous who are doing extraordinary things
Here’s how I can help with your brand experience
Done-for-you
Custom Brand Experience
Done-with-you
Brand
Mentorship
For the founders who wants to shape their brand with support, not guesswork.
You don’t want someone to “do it for you”, you want someone to help you figure out what’s actually true now. This 6-week mentorship is part brand therapy, part creative direction, and all about aligning your evolving identity with how your brand shows up and flows.
{Mentor with me}
Done-for-you
Premade
Brand Kits
For founders who are ready to be fully seen and done trying to DIY something this important.
You’ve grown. You’ve shifted. But your brand? Still wearing 2020’s vibe. This is for the business owner who’s ready to hand it over your visual identity, creative direction, brand systems, and everything in between—so the whole brand experience finally feels like you and works like it should.
{Let’s Build Your Brand Experience}
For the DIYer with taste, not time.
Not ready for the full custom experience? These done-for-you brand kits are designed to help you launch with beauty, clarity, and confidence—without starting from scratch or drowning in font pairings.
{SHOP THE KITS}
The Brands We’ve Built
Each one rooted in story, strategy, and a whole lot of heart.
The Kinda Love Notes That Make Me Cry (In the Best Way)
Hi, I am Jia
At Passion Swirls, I help thoughtful business owners build brands that feel like home, brands that reflect who you are, what you stand for, and where you're headed. This isn’t just about looking good (though we’ll make sure you do); it’s about creating a brand that feels right, resonates with your people, and supports the life you actually want to live.
Because when your brand is aligned, showing up becomes a whole lot easier and a whole lot more meaningful.
Your Story, Branded
ˏˋ°
Your Story, Branded ˏˋ°
An Invitation
to Begin
Custom Branding
001
002
Premade Brands
003
Brand Journal
Inside the mind of a designer-mum
Where pre-made meets perfectly-you.
This One’s Yours
Not ready for a full custom brand? This might be the sweet spot. This One’s Yours is a curated collection of one-of-a-kind brand identities, each designed with care and sold only once.
We don’t match based on looks alone. We match based on alignment. If one feels right, we’ll tailor it to your name, voice, and vision, so it feels like it was always meant for you.
